Date
4th March 2020
Venue
Hotel Hyatt Mumbai
Organiser
Economic Times
what
was the Event
Big Data Analytics
a Boon for marketers with responsibility
brief
Highlights of the Event
ET Edge Moderated an engaging and candid discussion on marketing practitioner’s viewpoints on adoption and opportunities of Big Data and Analytics at the Economic Times’ Marketing Leaders Summit 2020. Cross -industry experiences from Chetan Sharma, Nirav Bhatia, Dinesh Menon, Prachi Mohapatra and Siddhesh made for a lively and rich discussion!
Consensus that Big Data adds value to business but most organisations use it in a calibrated way see value in using it more ambitiously in the near future
