Published Articles

Recent Posts

Is Omnichannel a distribution strategy or a mindset?

Delivering business value:
Is NPS really an enabler?

Customer Experience in retail jewellery in India

ET Edge Insights

ET Edge Insights

ET Edge Insights

August 2023

March 2023

January 2023

Loyalty program for best value & returns

Walking in your customers shoes

Influencer Marketing
More bang for buck

The slip between the cup and the lip 

Progressive Grocery

Phygital Magazine

ET-Insights

ET-Insights

Octobert 2022

July-August 2022

May -2022

Dec -2021

Digital Refresh : CX impact post COVID

Mirroring Reality in Retail

Retail in the era of social media,the new store front

AI Driven Customization and Use of Technology in CX

ETCIO

ETCIO

India Retailing

Freshworks APAC Edition 2021

October – 2021

March – 2021

April – 2021

March – 2021

Is omnichannel a distribution Strategy or a mindset?

ET Edge Insights

August 2023

Delivering business value:
Is NPS really an enabler?

ET Edge Insights

March 2023

Customer Experience in retail jewellery in India

ET Edge Insights

January 2023

Walking in customers shoes

Phygital

July-August
edition

Influencer Marketing – More Bang for your buck

ET-Insights

May – 2022

The Slip between cup and the lip

ET-Insights

December – 2021

Digital Refresh : CX impact post COVID

ETCIO

October – 2021

Mirroring Reality in Retail

ETCIO

March – 2021

AI Driven Customization and Use of Technology in CX

Freshworks APAC Edition 2021

March – 2021

Retail in the era of social media,the new store front

India Retailing

April – 2021

Loyalty  program for best value & returns

Progressive Grocery

October – 2021

Other CX Focused articles

Light Amidst the COVID-19 Darkness

Humanisation of Online Experience

The boundaryless contact centre. 
Is it here to stay?

The powerful business case of AI based learning

Sept-2020

Sept – 2020

June – 2020

June – 2020

Light Amidst the COVID-19 Darkness

Sept-2020

Humanisation of Online Experience

Sept – 2020

The boundaryless contact centre. 
Is it here to stay?

June – 2020

The powerful business case of AI based learning

June – 2020

Digital Engagement Options for Frontline Employees

The Seamless Segue to CX 2.0

June – 2020

Jan- 2020

Digital Engagement Options for Frontline Employees

June – 2020

The Seamless Segue to CX 2.0

Jan- 2020

There are no Published Articles.

Interesting Read available in our Blog and Case Study Section

There are no Published Articles.

Interesting Read available in our Blog and Case Study Section